Branding for a boutique hotel, restaurant & bar
Our marketing for The Old Lodge included photography, menus, invitations, seasonal advertising and an initial launch event but started with the branding for this 400 year old inn.
- Client: The Cotswold Food Club
Having recently refurbished The Old Lodge, the owners needed a new brand to reflect the quality new offering: a mixture of fine dining in the restaurant, gastro food in the bars and individually designed rooms above.
The Old Lodge dates back to the time of Henry VIII (the clue is in the name) who reportedly used it as a hunting lodge, so there was a lot of history and the royal link to consider. The branding also had to fit with the other pubs in the Food Club portfolio, so the logo needed to be simple & striking.
Once the logo was decided on, we did everything from dressing & photographing the rooms, to producing brochures, menus, advertising & a website and organising a celebrity-filled event to celebrate the opening. Phew!