Branding & Design

The new management of Severn Brewing wanted a new look and feel for their logo that would place them squarely in the ‘craft beer’ marketplace and attract both the youthful beer drinker, as well as the more mature ale connoisseur.

• Client: Severn Brewing Ltd

We decided that ‘Severn Brewing’ was a bit lengthy for an icon, so we shortened it to S7N, found the right look and feel and we were off and running! The new logo works beautifully on glasses, cans, bottles and kegs and stands out well on fonts. Which is handy as the beer is so good that people now look for the S7N logo at the bar.